Animation Technology Can Boost Nigeria’s Entertainment Industry ―Lai Mohammed

The Minister of Information and Culture, Alhaji Lai Mohammed, has asked Nigeria to embrace the growing Animation technology in order to benefit from what has become a $300-billion industry and which represents 25% of the global audiovisual market.

Addressing the opening ceremony of the 7th African Digital TV Development Seminar in Beijing, China, on Monday, the Minister said a developed animation industry in Nigeria will be a boost to the country’s already-established entertainment industry and make the country an outsourcing destination for global animation services.

”American animation has developed as America’s sixth largest pillar industry; in Japan, the animation industry has outperformed automobile, iron & steel industries to be the third largest industry; and South Korea has undertaken nearly one third of the global animation production business. Most of the segments in the animation industry are growing at the rate of 10% Year over Year, and some segments are growing at 15% Year on Year.

”The output value of global animation industry has reached over US$300 billion, and animation related derivatives have exceeded US$500 billion. The animation industry has gradually become a pillar of the national economy and a new economic growth engine in some countries,” he said.