FILE - In this Dec. 24, 2016, file photo San Francisco 49ers quarterback Colin Kaepernick talks during a news conference after an NFL football game against the Los Angeles Rams. The free agent quarterback was named GQ magazine's "Citizen of the Year" for his activism on Nov. 13, 2017. (AP Photo/Rick Scuteri, File)
Ex-San Francisco 49ers player, who protested against social and racial inequality in the United States by kneeling during pre-game anthems, has been chosen to help mark the 30th anniversary of the brand’s famous Just Do It slogan.
The advert, which Kaepernick shared on his Twitter page, features his face alongside the message: “Believe in something. Even if it means sacrificing everything.”
Recall that Kaepernick, who has been without a team since opting out of his contract with the 49ers in March 2017, began kneeling during The Star Spangled Banner in 2016, to protest against police brutality towards African-Americans.
Several players followed suit, and the 2017 season was marked by numerous protests during the pre-game anthems.
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