Top 10 Nigerian Influencers (See List)
Nigeria, the most populous country in Africa, is home to a vibrant and dynamic social media scene. With the rise of platforms like Instagram, Twitter, TikTok, and YouTube, a new breed of celebrities has emerged—social media influencers. These individuals have garnered massive followings and wield considerable influence over their audiences, shaping opinions, trends, and consumer behavior.
They come from diverse backgrounds, including entertainment, fashion, tech, and activism, making their mark both locally and internationally.
The importance of influencers in today’s digital age cannot be overstated. They are not just content creators; they are brand ambassadors, cultural icons, and sometimes even social activists.
Through their online presence, they have the power to sway public opinion, drive product sales, and inspire millions. As brands increasingly turn to influencer marketing to reach their target audiences, understanding the key players in this space becomes essential.
In Nigeria, influencers have leveraged the country’s rich cultural diversity and vibrant social dynamics to create content that resonates with millions.
From comedic skits that highlight everyday Nigerian life to fashion-forward posts that showcase the latest trends, these influencers have built loyal communities around their unique personas. They have also played significant roles in shaping national conversations, whether it’s through advocacy for social causes or by setting trends that others follow.
This feature story highlights the top 10 Nigerian influencers who have not only captured the attention of millions but have also left an indelible mark on the digital landscape. These influencers have transcended the virtual world to become household names, commanding respect and admiration in various spheres. Their journeys reflect the evolving nature of influence in Nigeria, where talent, creativity, and authenticity are rewarded with widespread recognition.
By examining their stories, achievements, and the impact they have made, this article provides insights into the power of influence in Nigeria. These influencers represent a new generation of Nigerian voices who are redefining what it means to be influential in the 21st century. Whether you’re a brand looking to collaborate or simply someone interested in the evolving media landscape, these influencers are worth knowing.
1. Toke Makinwa
Toke Makinwa is one of Nigeria’s most prominent media personalities, entrepreneurs, and influencers. Her journey to fame began with her work as a radio host on Rhythm 93.7 FM, where her vibrant personality quickly made her a household name.
However, it was her leap into social media that truly catapulted her into stardom. With a strong presence on Instagram, Toke has amassed millions of followers who are captivated by her glamorous lifestyle, fashion sense, and candid discussions on relationships and self-improvement.
Toke’s influence extends beyond social media; she is also a successful author, having penned the bestselling memoir “On Becoming,” which chronicles her personal struggles and triumphs. Her transparency and vulnerability in sharing her life story have endeared her to many, making her a relatable figure to her audience. Moreover, Toke has leveraged her platform to build a successful business empire, including her luxury handbag line, Toke Makinwa Luxury, and a skincare brand, Glow by TM.
Her impact on the Nigerian media and fashion industries cannot be overstated. Toke is often seen as a trendsetter, with her fashion choices and beauty tips widely emulated by fans.
Brands frequently collaborate with her to promote their products, knowing that her endorsement carries significant weight. Toke’s ability to maintain relevance and influence across multiple platforms and industries is a testament to her versatility and business acumen.
In addition to her commercial success, Toke Makinwa has used her platform to advocate for women’s empowerment. She speaks openly about issues such as self-worth, financial independence, and mental health, encouraging her followers to strive for personal growth. Toke’s journey from a radio host to a multi-faceted influencer serves as an inspiration to many aspiring young Nigerians who look up to her as a role model.
2. Mr. Macaroni (Debo Adebayo)
Debo Adebayo, popularly known as Mr. Macaroni, is a Nigerian actor, comedian, and social media influencer who has taken the internet by storm with his unique style of comedy. Mr. Macaroni is known for his hilarious skits, which often depict the everyday struggles of Nigerians with a comedic twist. His character, often portrayed as a wealthy but morally questionable man who uses his influence to manipulate situations, has become a cultural phenomenon, resonating with audiences far beyond Nigeria.
Mr. Macaroni’s skits are not just entertaining; they are also thought-provoking, often addressing serious social issues such as corruption, injustice, and the abuse of power. His ability to blend humor with social commentary has earned him a massive following on platforms like Instagram and Twitter, where his videos regularly go viral.
Through his content, Mr. Macaroni has sparked important conversations and raised awareness on issues that affect the everyday Nigerian.
Beyond comedy, Mr. Macaroni is also a vocal activist. He played a significant role in the #EndSARS protests, a movement against police brutality in Nigeria. His active participation in the protests, coupled with his use of social media to mobilize and inform, has solidified his status as not just an entertainer but also a champion for social justice. His bravery and commitment to the cause have earned him widespread respect and admiration.
Mr. Macaroni’s influence extends to brand collaborations, where his comedic persona is used to create engaging and relatable advertising content. Brands recognize the power of his reach and his ability to connect with a broad audience, making him one of the most sought-after influencers in Nigeria. His success as both an entertainer and activist demonstrates the evolving role of influencers in shaping public discourse and effecting social change.
3. Taaooma (Maryam Apaokagi)
Maryam Apaokagi, known by her stage name Taaooma, is a multi-talented Nigerian comedian, content creator, and influencer. She gained widespread popularity for her short, relatable skits that humorously depict Nigerian family dynamics, particularly the interactions between parents and their children. Taaooma plays multiple roles in her skits, effortlessly switching between characters, including the strict Nigerian mother, the mischievous child, and other family members, showcasing her versatility as a performer.
Taaooma’s content resonates with many Nigerians because it reflects the everyday experiences of growing up in a typical Nigerian household. Her ability to capture the nuances of Nigerian culture, particularly the exaggerated but familiar behaviors of Nigerian parents, has made her a favorite among audiences. With millions of followers across social media platforms, Taaooma has become a household name, particularly among the younger generation who relate to her content.
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In addition to her comedic talents, Taaooma is also an entrepreneur. She owns a production company, The Greenade Company, which she uses to create her content and offer production services to other creators. Her entrepreneurial spirit and success at a young age have inspired many young Nigerians, particularly women, to pursue their passions and create opportunities for themselves in the creative industry.
Taaooma’s influence has extended beyond comedy into brand endorsements and collaborations. Her ability to maintain a family-friendly image while still being incredibly popular has made her a favorite for brands looking to engage a broad audience. Taaooma’s journey from a university student making skits for fun to one of Nigeria’s top influencers is a testament to the power of creativity and authenticity in the digital age.
4. Don Jazzy (Michael Collins Ajereh)
Michael Collins Ajereh, widely known as Don Jazzy, is a Nigerian music producer, singer, and entrepreneur who has been a dominant force in the Nigerian entertainment industry for over a decade. As the founder of Mavin Records, one of Africa’s leading music labels, Don Jazzy has played a crucial role in shaping the careers of many of Nigeria’s biggest music stars, including Tiwa Savage, Reekado Banks, and Rema. His influence, however, extends far beyond the music industry; Don Jazzy is also a major figure on social media, where he has amassed millions of followers across various platforms.
Don Jazzy’s social media presence is characterized by his humorous and down-to-earth personality, which has endeared him to fans. He is known for his witty posts, funny skits, and interactions with fans, which often go viral.
Despite his immense success and influence, Don Jazzy remains approachable and relatable, which has helped him maintain a strong connection with his audience. This has made him one of the most influential figures not just in music, but also in Nigerian pop culture.
In addition to his contributions to music and his online persona, Don Jazzy is also a savvy businessman. He has ventured into various business endeavors, including tech investments and brand partnerships. His ability to leverage his influence for successful business ventures has made him a role model for many aspiring entrepreneurs in Nigeria. Don Jazzy’s success story is one of talent, hard work, and strategic use of social media to build and sustain a brand.
Don Jazzy’s impact on the Nigerian entertainment industry and his role as a social media influencer make him one of the most important figures in the Nigerian digital space. His journey from a music producer to a multi-faceted influencer and businessman serves as an inspiration to many, showing that with talent and the right strategy, it is possible to achieve great success in the digital age.
5. Maraji (Gloria Olorunto)
Gloria Olorunto, popularly known as Maraji, is a Nigerian comedian, content creator, and influencer who has made a name for herself with her unique style of comedy.
Maraji is known for her ability to play multiple characters in her skits, often portraying different personalities with distinct voices, mannerisms, and accents. Her content, which covers a wide range of topics from everyday Nigerian life to social issues, is both entertaining and relatable, making her a favorite among Nigerian audiences.
Maraji’s rise to fame began on Instagram, where she started posting short skits that quickly gained traction. Her talent for storytelling and her ability to capture the essence of different characters have set her apart from other content
6. Tunde Ednut
Tunde Ednut is a Nigerian social media influencer, blogger, and entertainer who has made a significant impact on the digital landscape in Nigeria. Originally starting his career as a comedian and musician, Tunde Ednut has successfully transitioned into one of Nigeria’s most influential social media personalities. His Instagram page, which serves as a hub for entertainment, gossip, and viral content, has attracted millions of followers, making him a key player in the Nigerian online community.
Tunde Ednut’s rise to fame began in the early 2010s when he released several music singles, including “Catching Cold” and “Jingle Bell.” While his music career saw moderate success, it was his foray into social media that truly brought him widespread recognition. Tunde leveraged his understanding of pop culture and his knack for curating engaging content to build a large and loyal following on Instagram.
His platform is known for its mix of humor, celebrity gossip, viral videos, and trending topics. Tunde has a unique ability to identify content that resonates with his audience, often posting humorous skits, memes, and snippets of everyday life that go viral. His Instagram page has become a go-to source for entertainment news, with many of his posts sparking widespread discussions and debates among his followers.
However, Tunde Ednut’s influence is not without controversy. His direct and sometimes abrasive style of commentary has attracted criticism, leading to multiple instances where his Instagram account was taken down. Despite these setbacks, Tunde has managed to bounce back each time, rebuilding his audience and maintaining his position as a top influencer in Nigeria.
In addition to his work as a content creator, Tunde Ednut has also played a role in promoting Nigerian music and culture. He often uses his platform to showcase up-and-coming artists, helping them gain exposure and reach a wider audience. His influence in the Nigerian entertainment industry is significant, as he has the ability to shape public opinion and bring attention to new trends and talents.
Tunde Ednut’s journey from an entertainer to a social media mogul highlights the power of digital platforms in shaping modern influence. His ability to stay relevant and engage his audience, even in the face of challenges, is a testament to his resilience and understanding of the social media landscape.
7. Bobrisky (Idris Okuneye)
Bobrisky, born Idris Okuneye, is one of Nigeria’s most controversial and talked-about social media influencers. Known for his bold personality and unapologetic embrace of his identity, Bobrisky has become a significant figure in Nigerian pop culture. He rose to fame through his active presence on social media, where he regularly shares his glamorous lifestyle, beauty tips, and outspoken opinions on various issues. His influence extends beyond the digital space, as he has become a symbol of nonconformity in a society with traditional views on gender and identity.
One of the most notable aspects of Bobrisky’s identity is his transgender journey and his public declaration of being a woman. Bobrisky first gained widespread attention in the mid-2010s when he began sharing pictures and videos documenting his transition, which included skin lightening, cosmetic procedures, and a more traditionally feminine appearance.
His openness about his transformation and his insistence on being referred to as a woman have made him a polarizing figure in Nigeria, where discussions around gender and sexuality are often considered taboo.
Bobrisky’s decision to live openly as a transgender woman in a conservative society has sparked significant conversation and debate. He has faced both criticism and support for his choices, with some praising his courage to live authentically, while others have condemned him for challenging traditional gender norms. Despite the backlash, Bobrisky has remained steadfast in his identity, using his platform to express himself and advocate for acceptance and self-love.
In addition to his identity as a transgender woman, Bobrisky is also known for his entrepreneurial spirit, often using his platform to promote beauty products, including his own skincare line. His business ventures have been successful, further establishing him as a savvy entrepreneur and a force to be reckoned with in the Nigerian beauty industry.
Bobrisky’s influence is not limited to social media; he has also become a cultural icon, representing a new wave of Nigerian influencers who are unafraid to defy convention. His presence has sparked important conversations about gender, identity, and freedom of expression in Nigeria. While his approach may be divisive, there is no denying Bobrisky’s impact on Nigerian society and his role in shaping contemporary discourse around these issues.
In addition to his online activities, Bobrisky is also known for his philanthropy. He frequently shares stories of his charitable work, including helping those in need and supporting various causes. His acts of kindness, often publicized on his social media platforms, have earned him a loyal fan base that admires his generosity. Bobrisky’s journey from a relatively unknown figure to one of Nigeria’s most influential personalities is a testament to his resilience, business acumen, and ability to captivate and engage an audience.
8. Broda Shaggi (Samuel Perry)
Samuel Perry, better known as Broda Shaggi, is a Nigerian comedian, actor, and social media influencer who has taken the Nigerian entertainment industry by storm. Broda Shaggi is famous for his comedic skits, where he often plays the role of a street-smart, fast-talking Lagosian who finds himself in absurd situations. His humor, which is deeply rooted in the realities of everyday Nigerian life, has resonated with millions of fans across the country and beyond.
Broda Shaggi’s rise to fame began on Instagram, where his skits quickly went viral, earning him a massive following. His ability to create content that is both humorous and reflective of the challenges faced by ordinary Nigerians has made him one of the most popular content creators in the country. His character, often dressed in a mechanic’s overalls and a red beret, has become iconic, making him instantly recognizable.
In addition to his success as a comedian, Broda Shaggi is also a talented actor and musician. He has appeared in several Nollywood movies and has released music that has been well received by his fans. His versatility as a performer has allowed him to branch out into different areas of entertainment, further cementing his status as a top influencer.
Broda Shaggi’s influence extends beyond comedy, as he has used his platform to collaborate with brands and advocate for social causes. His content often carries subtle messages about social justice and the importance of resilience in the face of adversity. Broda Shaggi’s journey from a struggling actor to one of Nigeria’s top influencers is a story of perseverance, creativity, and the power of social media to transform lives.
9. Davido (David Adedeji Adeleke)
David Adedeji Adeleke, popularly known as Davido, is one of Nigeria’s most successful and influential music artists. Born into a wealthy family, Davido has carved out a name for himself in the Nigerian and global music scenes through sheer talent, hard work, and a keen sense of self-promotion.
With multiple hit songs, international collaborations, and a massive social media following, Davido is not just a musician; he is a cultural icon and a major influencer. Davido’s music career took off in 2011 with the release of his debut single “Back When,” featuring Naeto C. However, it was his second single, “Dami Duro,” that catapulted him into stardom. Over the years, Davido has released numerous chart-topping songs and albums, including hits like “Fall,” “If,” and “FIA.”
His music, characterized by catchy hooks, infectious beats, and a blend of Afrobeats with pop, has won him numerous awards and a loyal fan base across Africa and beyond. Beyond his music, Davido is a social media powerhouse. With millions of followers on platforms like Instagram, Twitter, and YouTube, he regularly shares updates on his life, career, and personal experiences.
His online presence is marked by his candidness and relatability, which have endeared him to fans. Whether he’s sharing behind-the-scenes moments from his tours, celebrating his successes, or engaging with fans, Davido’s social media is a constant buzz of activity.
Davido is also known for his philanthropy and his commitment to giving back to society. He has been involved in various charitable activities, including fundraising for education, health care, and poverty alleviation.
In 2021, Davido made headlines when he raised over 200 million Naira from friends and fans for his birthday and decided to donate the entire amount to orphanages across Nigeria, adding 50 million Naira of his own to the donation. This act of generosity further solidified his reputation as a compassionate and socially responsible figure.
In addition to his music and philanthropy, Davido is also an entrepreneur. He has launched his record label, Davido Music Worldwide (DMW), which has signed several successful artists. His influence in the music industry extends beyond his own career, as he continues to mentor and promote young talents in Nigeria. Davido’s journey from a privileged background to a global superstar is a story of determination, innovation, and the power of influence in the digital age.
10. Funke Akindele
Funke Akindele, also known as Jenifa, is one of Nigeria’s most beloved actresses, producers, and influencers. She first gained widespread fame with her role in the popular TV series “I Need to Know” and later solidified her status as a star with her hit comedy series “Jenifa’s Diary.” Funke’s portrayal of the character Jenifa, a naive but determined young woman trying to navigate life in Lagos, has made her a household name and a cultural icon in Nigeria.
Funke Akindele’s influence extends far beyond her acting career. She has built a massive following on social media, where she shares behind-the-scenes glimpses of her life, motivational posts, and promotional content for her various projects. Her ability to connect with her audience on a personal level has made her one of the most followed Nigerian celebrities on Instagram.
In addition to her work in entertainment, Funke is also a successful entrepreneur. She runs a production company, Scene One Productions, which produces films, TV shows, and web content.
Her business acumen and ability to create content that resonates with a wide audience have made her one of the most influential women in the Nigerian entertainment industry.
Funke Akindele is also involved in philanthropy, using her platform to support various charitable causes, particularly those focused on women and children. Her commitment to giving back to society and her ability to use her influence for good have earned her widespread respect and admiration.
Funke Akindele’s journey from an actress to a multi-faceted influencer and businesswoman is a testament to her talent, hard work, and the power of staying true to one’s roots.
